"Your Home Sold Guaranteed or We'll Buy It" — Tracy King and Tannor Giles Talk Real Estate on NewsTalk 98.7

The Kings of Real Estate team joined Hallerin Hilton Hill on the Triple H Radio Experience on NewsTalk 98.7 WOKI to break down the East Tennessee market, share their customer-first philosophy, and explain why their guarantees are changing the game for buyers and sellers alike.

A Company Built on Customer Service — Not Commissions

When Tracy King and company president Tannor Giles sat down with Hallerin Hilton Hill on NewsTalk 98.7 WOKI, the conversation started where it should — with the customer.

"My wife and I founded the company in 2012," Tracy explained. "We were in real estate about five or six years before that, and we realized that customer service was lacking. Agents were doing everything themselves and just couldn't cover all the bases."

That realization led to the creation of the Department of Client Care — a team dedicated to making sure that every client and every agent has the support they need. Communication gaps? Not allowed. In fact, the Kings of Real Estate team backs it up with a written guarantee.

$500 If We Don't Answer You in 24 Hours

You read that right. If you don't receive an answer from the Kings of Real Estate team within 24 business hours, they'll pay you $500 at closing.

"Communication is the most important thing," Tannor told Hallerin. "People can deal with whatever — markets are volatile, situations change, you have to pivot — but if you don't tell me, if you don't communicate, that's the problem."

It's a bold move in an industry where "I'll get back to you" too often means days of silence. But for Tracy and Tannor, that guarantee is the standard — not the exception.

The Five-Star Play: Reviews and Referrals Over Commission Checks

Tannor laid out the team's guiding philosophy in terms that made Hallerin take notice.

"Everything we do should result in the customer wanting to go tell all their friends, family, every single person they know about how great of a job we did — and then leave us a five-star review. Instead of thinking about a commission check, you're thinking about a review and a referral. If I don't get those two things, then my check is spoiled. It's no good."

Hallerin compared the approach to how Jeff Bezos built Amazon — relentless customer focus over chasing numbers. Tracy put it even more simply:

"We say it this way: How many families can we serve this year?"

Where It Comes From: Faith, Family, and High Standards

When Hallerin asked Tracy where this drive for excellence originated, the answer was personal.

"My mother was that way. Chris' parents were that way," Tracy said. "But for me, I've always needed to live by example. My faith is in Christ, and He was a servant. So who am I not to be serving?"

It's a value system that runs deep through the company — one that explains why "good enough" isn't a phrase you'll hear at Kings of Real Estate.

East Tennessee Market Update: What You Need to Know Right Now

The conversation shifted to what everyone wants to know: what's happening in the market?

Tracy gave a straightforward assessment. "Things are selling, but it's taking more time. There's more inventory coming on the market. Prices aren't falling, but they are softening. We have a lot of headwinds right now."

The key takeaways for East Tennessee:

• Homes under $400,000 are still moving well
• The Gatlinburg luxury market ($2 million+) remains strong — high-end cabins with premium amenities are still in demand
• Standard 2-3 bedroom cabins under $1 million are oversaturated from the COVID building boom
• Six-plus bedroom vacation rentals are where the ROI is right now
• Patience is the name of the game across the board

"When COVID hit, everybody was building and building and building," Tannor noted. "That's what the market's left with — all this inventory. If you're not above and beyond the expectation of what a rental property should be, you're just not gonna sell."

100% of Market Value — Guaranteed*

The Kings of Real Estate guarantee isn't just talk — it's in writing.

"We offer sellers 100% of market value guaranteed," Tracy explained. "If we don't hit it, we'll pay you the difference. And if the home doesn't sell, we'll step in and we'll buy it."

That's a level of confidence that comes from knowing the numbers inside and out — and from a pricing strategy that puts the homeowner in the driver's seat.

45,000 Buyers and Homes You Can't Find on Zillow

For buyers, the Kings of Real Estate team offers something most people don't even know exists: access to off-market homes.

"Most people go to Zillow or Realtor.com and look for homes for sale," Tracy said. "What they aren't seeing are all the homes that never make it there. Anybody who knows sales — the good deals always go before they go to the public."

With over 45,000 buyers currently in their database, the team matches buyers with homes from sellers who want a quick, quiet sale — whether it's a divorce, a relocation, or simply not wanting the neighborhood to know.

"They're not working against multiple buyers competing for the same home. They get with us and get access to homes you can't find online."

Getting Your Home Ready to Sell: First Impressions Matter

Tannor broke down what actually moves the needle when preparing a home for sale — and what doesn't.

"You could install all new light switches because it made you feel good, or put a motorized screen on your back deck. That may increase your value to you, but to the buyer, it may only justify the asking price — you're not going to get dollar for dollar on everything."

What does work:

• Curb appeal — a manicured lawn and clean landscaping
• Fix the small stuff — patch that door the dog scratched, touch up the paint
• Declutter — keep countertops clean and surfaces clear
• The home is lived in, but it needs to look move-in ready

Kitchen updates and remodels remain the strongest value-add. But across the board, the message was clear: sleek, clean, and ready wins the day.

A Lifetime Client — Not Just a Transaction

One of the most distinctive things about the Kings of Real Estate approach is what happens after closing.

"Every client we work with becomes a lifetime client," Tracy said. "We stay in touch. We provide services. Whatever they need that pertains to housing — we can help them, and we do."

The team even built a custom ChatGPT-powered tool that gives their lifetime clients instant access to a vetted vendor list — plumbers, electricians, contractors — all pre-screened by the Kings of Real Estate team.

"When they're in their home and they need a plumber," Tannor explained, "it's our vetted vendor list that gets produced for what they need."

Ready to Connect?

Whether you're buying, selling, or just want to know what your home is worth, Tracy and the Kings of Real Estate team make it easy.

Call or text: 865-365-2280
Visit: kingsofrealestate.com

"We consider ourselves omnipresent," Tracy said with a smile. "We want to be as easily reachable as possible. We don't want to make it hard."

Listen to the full interview on NewsTalk 98.7 WOKI — The Hallerin Hilton Hill Show.

*Tracy and seller must agree on price and possession date.